Audience
identification
From my audience research I found out that there are certain
audience groups that are attracted to certain films. This varies if the
audience is a psychographic audience or a demographic audience.
A psychographic audience or also known as a media group
audience is a group of people who are interested in films through the media. Gr
A demographic audience or also known as a social group
audience is a group of people who have their own social groups. These social
groups include the age, gender, class Etc. If I was going to make a film that
was an action movie, it will be important to know which type of groups would be
more than likely to watch it so you can proceed to do primary research with
them to find out what they may want to see in an action film today. For the age
range for action films it would be mainly aimed at people who are age 15 – to
55. The reason for this is because they would be old enough to understand and
it would be able to keep up with the fast pace action. The majority who watch action
films in the gender category are usually a male dominate audience because they
prefer things with guns and explosions instead of very emotional romantic films
like the female audience (no sexism intended).
For classes who watch action films, the majority is a C2DE audience
watch is favourable considering it’s a mass audience. The reason why the
majority is a C2DE audience is because it’s simpler and entertaining for them
than a movie that would be more sophisticated and would require a lot of
thought process which an ABC1 would prefer.
The reason why it's important to be able to identify my
audience whether a percentage are a demographic audience or a psychographic, it
will makes it easier to appeal to my audience because I will know what they
would generally like to see in a film depending on the genre and it makes it a
lot more time efficient as wouldn't have to make long lists of what my audience
may be in to.
Discovering our
audience
The way how we can discover our audience is by targeting the
people who we think that are going to watch our film. What I mean by this is
that if I was going to create an urban fast pace action film, I would first
create a questionnaire for specifically young adults and adults (from an age
range of 15 - 50). The reason why I
wouldn't interview people who are aged 14 and under is because they most likely
will not understand what's going on inside the film and if they do, there could
be a possibility where they could be influenced to perform or do some of the
events in the film (in other words they aren't mature enough for the movie. For
people over 50 it may be too fast pace for them to keep up with the storyline
and won't have a much enjoyable experience watching it unlike a person who is aged 15 -50 (this of course isn't a
true fact for all cases it's just fitting for the majority). Another reason why
I would target this audience is because it would be the most relatable for
their age group of the sorts of things that may happen in the film. The type of
questions I would ask them is stuff that would benefit us making the film such
as question like "If what are the things that you don't like about an
urban action film". A question like this is greatly beneficial for a film
maker because it allows us to work around and take out a few of the factors in
an urban action film that people dislike without removing the main conventions.
Primary and
Secondary Audience Research
The difference between primary and secondary audience research
is that primary audience research requires you to go out and gather the
research yourself by either doing methods such as questionnaires, interviews,
surveys Etc. Secondary audience research is information that has been written
by someone else, usually when you are looking for secondary audience research
you are looking for the general rules / conventions for an audience from a
legitimate source. Why film makers choose to do both types of research is to
first follow the general rules of how to satisfy an audience and also to avoid
mistakes that other films makers had when they were creating films. Why they
would also do primary research is to find out what their target audience would
like to see in the genre choice and manipulate their plot slightly to make
their film more unique and unexpecting
(this prevents the target audience that enjoy this genre to guess the
narrative of the entire film in the first five minutes).
