Thursday 25 September 2014

Audience Research

Audience Research


The audience is one of the most important factors to consider when creating a film. It is important that every member in a filming group that is responsible for creating the film knows who exactly the audience is so that the group will be able to work for them instead of just making a film that doesn’t fit a specific audience that the group was attempting to work for. Another reason why and audience is so important for filming groups is that they make their money from the audience so it is important that the group film and edit the film in a way that is fit for their specific target audience.



One important thing that filming groups put in ton consideration when they are planning out a film is if their film has a mass audience or a niche audience. If the audience is niche then the producer’s of the group will completely ditch the idea and start planning another type of film. “If no one is going to watch/read/play/buy the text, the producers aren't going to make any money or get their message across.” Quote from http://www.mediaknowall.com/.







Before creating films the producers do audience research to find out what they are planning to create will be fitting for a specific group. The ways they may go about doing audience research is through questionnaires, conferences, basic internet browsing, comparisons of other films Etc. Filming groups tend to spend quite a lot of money just to find out whether people would be a fan of it. Specifically producer want to find out the age group of their audience, the percentage of the gender of their audience, the race of the audience so they can avoid saying or acting things that may offend certain people, the location of their audience and most importantly the approximant estimate of how much they could possible make out of their audience.





“Once they know this they can begin to shape their text to appeal to a group with known reading/viewing/listening habits.” Quote from http://www.mediaknowall.com/.

No comments:

Post a Comment