Modified Openings

Modified openings to fit genre

 

In an opening of a film, you are most likely going to see at least 2 or more company logos before or somewhere in the very first few minutes of the film. The companies shown are the ones that helped with the production of the film and also helped producing the film. It is also the way of branding the film and having ownership/copyright over the film.

These are the Warner Bros logo in 1978. It was one of the very first producing logos and it was used in films such as Superman Etc.

Over time companies do usually update their brand logo to keep up with the modern day society and technology. Here is another logo with the Warner Bros however this time with a short animation embedded.

http://www.youtube.com/watch?v=OT9HsNszYCI&safe=active

In rare cases, companies like the Warner Bros do synergy with the actual film that is about to be shown. This may include that their brands logo maybe some what edited to fit the format or identity of the film.

 

This is the Warner Bros logo seen in a whole new way. Instead of using the original opening animation for the film, it has been edited to fit the identity of the film which was Harry Potter and the deathly hollows. They also went on step further by also going through the brands logo and in to the “world of Hogwarts”.

The reason why these types’ of elements in openings are so rare is because the film company pays more money for it to happen as they would be manipulating the brands company logo. Also it looks nicer if the filming company had more than 2 films so that the audience can recognise what film is being displayed quicker so that is way most films refrain from using these types of openings.