Karma - How we used Audience research to make our film.

The way our group used our audience research and our conventions research to create our film is by putting as many things in to consideration as we possibly can from what we have gathered without changing the main conventions of our genre. For an example in my secondary audience research I found out that in an urban crime film the age range for this genre is usually around from 15 – 50. What this allowed us to do in our film is be more open with the dialogue used in our film. We decided to use abusive vocabulary because we felt like our audience watching would be mature enough to handle the dialogue.

Another example from my audience research is that urban crime films are usually male dominant, this also helped us to decided on the props used in our film, due to a majority of males being easily appealed to guns we decided to use a fake one. We also found out that males are appealed to fast pace action scenes so this is why we also implemented a chase scene.

From the conventions researched for our film, we decided to use quick cut scenes throughout the opening scene. The reason why we came to this decision is because before we created our film we look at a large range of films that’s genre was similar to ours; most of these films all start with a very fast pace, the music is usually accelerating till a main event happens which also makes the atmosphere of the film quite live and all the films also quickly just got straight to the point of what the narrative of the film may be through the use of costume, props, sound, and location.