Evaluation Question 3

What kind of media institution might distribute your media product and why?

I think the type of institution that would distribute our film is one that both supports and likes to educate young teen or a company that simply just likes to entertain an audience. One of our films subliminal messages is that no matter what is stolen even if its "drugs" it shouldn't be otherwise "Karma" will strike. One of our characters where shot and it seems like the other two got away with a clean slate however little did they know "Karma" will strike them as well because they stole someone's life away. (Unfortunately we were unable to film that because our assignment only requires the opening).

Evaluation Question 4

Who would be the media audience for your media product?

The audience that our video is aimed at age 15+, the gender is preferably male and the race & location is to everyone everywhere. The reason why this film is aimed to this age is because this is the age where some teens are actually introduced to smoking and drugs.

Hopefully all say no to these substances however there is a percentage of them that do fall in to taking these tragic roots. The reason why its preferably aimed at males is because there are elements of action inside the film not that females don't enjoy action films as much as men do however in theory there is a larger percentage of men that are more interested in to action films whilst there is a larger percentage of women that are least interested in action films and like to watch and enjoy romantic films.

 

Evaluation Question 5

How did you attract/ address your audience?

The way we address our audience was to just show them straight up what goes on in this environment. I think we did this well by doing a close up on one of our props where we have a Rastafarian smoking a so called "spliff". This was used to quickly establish that this is smoked regularly in this environment and I think the stereo typing helped to pursue this image.

Films with different Openings

Karma Survey

Film Proposel

Audience Identification

Audience identification

 

From my audience research I found out that there are certain audience groups that are attracted to certain films. This varies if the audience is a psychographic audience or a demographic audience.

A psychographic audience or also known as a media group audience is a group of people who are interested in films through the media. Gr

A demographic audience or also known as a social group audience is a group of people who have their own social groups. These social groups include the age, gender, class Etc. If I was going to make a film that was an action movie, it will be important to know which type of groups would be more than likely to watch it so you can proceed to do primary research with them to find out what they may want to see in an action film today. For the age range for action films it would be mainly aimed at people who are age 15 – to 55. The reason for this is because they would be old enough to understand and it would be able to keep up with the fast pace action. The majority who watch action films in the gender category are usually a male dominate audience because they prefer things with guns and explosions instead of very emotional romantic films like the female audience (no sexism intended).  For classes who watch action films, the majority is a C2DE audience watch is favourable considering it’s a mass audience. The reason why the majority is a C2DE audience is because it’s simpler and entertaining for them than a movie that would be more sophisticated and would require a lot of thought process which an ABC1 would prefer.

The reason why it's important to be able to identify my audience whether a percentage are a demographic audience or a psychographic, it will makes it easier to appeal to my audience because I will know what they would generally like to see in a film depending on the genre and it makes it a lot more time efficient as wouldn't have to make long lists of what my audience may be in to.

Discovering our audience

 

The way how we can discover our audience is by targeting the people who we think that are going to watch our film. What I mean by this is that if I was going to create an urban fast pace action film, I would first create a questionnaire for specifically young adults and adults (from an age range of 15 - 50).  The reason why I wouldn't interview people who are aged 14 and under is because they most likely will not understand what's going on inside the film and if they do, there could be a possibility where they could be influenced to perform or do some of the events in the film (in other words they aren't mature enough for the movie. For people over 50 it may be too fast pace for them to keep up with the storyline and won't have a much enjoyable experience watching it unlike a person  who is aged 15 -50 (this of course isn't a true fact for all cases it's just fitting for the majority). Another reason why I would target this audience is because it would be the most relatable for their age group of the sorts of things that may happen in the film. The type of questions I would ask them is stuff that would benefit us making the film such as question like "If what are the things that you don't like about an urban action film". A question like this is greatly beneficial for a film maker because it allows us to work around and take out a few of the factors in an urban action film that people dislike without removing the main conventions.

 

Primary and Secondary Audience Research

 

The difference between primary and secondary audience research is that primary audience research requires you to go out and gather the research yourself by either doing methods such as questionnaires, interviews, surveys Etc. Secondary audience research is information that has been written by someone else, usually when you are looking for secondary audience research you are looking for the general rules / conventions for an audience from a legitimate source. Why film makers choose to do both types of research is to first follow the general rules of how to satisfy an audience and also to avoid mistakes that other films makers had when they were creating films. Why they would also do primary research is to find out what their target audience would like to see in the genre choice and manipulate their plot slightly to make their film more unique and unexpecting  (this prevents the target audience that enjoy this genre to guess the narrative of the entire film in the first five minutes).

Karma Script

Script

Script for Karma

Kadeem – CJ

Sherron – Jermaine

Jake – Sam

 

Scene; CJ and Jermaine are walking to Sam’s house.

CJ: Yo, you sure your boy is cool with me coming along yeah?

Jermaine: Yeah yeah, don’t worry about it init, its cool bruv.

CJ: Ite.

CJ and Jermaine buzz for Sam’s apartment on the intercom. Sam answers.

Sam: Who is it?

Jermaine: Darg it’s me, Jermaine and my boy CJ.

Sam: What the fuck?! I thought it was just gonna be us!

Jermaine: It’s alright man, he’s my boy. You can trust him.

Sam (Reluctantly): Ite, come on up.

The door opens; CJ and Jermaine enter and go to Sam’s apartment. They reach Sam’s apartment and knock on the door. Sam opens the door.

Sam: Come on in then lads.

The three of them enter the main living room and sit on the sofa.

Jermaine: Sam, this is CJ. He’s been my boy from day init.

CJ: Wag1, you good?

Sam (Coldly): Yeah, I’m alright mate. 

CJ: I heard you got some of that good shit eh?

Sam: Maybe, maybe not. Sorry mate can’t be too trusting in this business, only just met you.

CJ: Nah don’t worry init, that’s true talk.

Jermaine (Awkwardly): Haha, well we gonna get waved or not then?! Let’s do this!

Sam (Laughing): Yeah. Let’s fucking do this.

Time passes; Jermaine and Sam are drinking and smoking, not paying much attention to CJ.

Jermaine: Yo Sam, I heard you got your hands on some of that white?

Sam: Yeah. Shifting the lot bit by bit. Making a shit load of money outta it!

Jermaine: Jheeeeeze.

As time passes Jermaine and Sam are becoming more and more unaware of their surroundings and the fact that CJ isn’t actually drinking or smoking and that he is just sitting there. Biding his time.

CJ: Yo Sam, you got a toilet?

Sam: Yeah...

CJ gets up to go to the toilet. Sam and Jermaine remain seated and continue in their activities.
CJ goes to Sam’s room and starts searching for the cocaine.

CJ: Fuck man where could he possibly keep it?

CJ looks underneath the bed and finds a shoebox. He opens it and discovers one of the bags of cocaine.

CJ: Bingo.

CJ returns to the main living room.

CJ (anxiously): Yo guys, I gotta cut yeah. We’ll meet up again soon init.

Sam (Watching CJ cautiously): Ite mate, see you soon init.

Jermaine gets up to say bye to CJ and shakes his hand.

Jermaine: Ite safe darg, holla me later init.

CJ: Yeah yeah, will do.

CJ leaves. As CJ is walking out, he takes out his phone and dials a number. The person on the other end answers.

Anonymous: Yo CJ, did you get it?

CJ: Not all of it, I managed to get a bag.

Anonymous: Fuck it, that’s good enough. We can still make a bit outta that.

CJ: Yeah, I’ll try to get some more somehow don’t worry init.

Anonymous: We’ll meet up tomorrow.

CJ: Ite, safe.

Meanwhile, CJ and Sam are still at Sam’s apartment when Sam gets a call.

Sam: Yo.

Client: Sam, I heard you got some of that white. Im throwing a party tomorrow, Im gonna need some.

Sam: You’re in luck. I got a bit left. How much do you want?

Client: About 2 keys if that’s cool?

Sam: Yeah, no worries. That’s fine. I’ll meet you tomorrow at the usual place yeah?

Client: Yeah that’s fine.

Sam: Ite cool.

Sam hangs up the phone.

Jermaine: Yo, how bout me and you take some of that?

Sam: Yeah, ite I’ve set some aside from the lot for personal use.

Jermaine: Haha man like Sam!

Sam leaves and goes to his room. He takes the shoebox out from under his bed, only to discover that someone has stolen the cocaine. Sam runs back to the main room.

Sam: Jermaine it’s fucking gone!

Jermaine: What do you mean?!

Sam: Someone fucking stole some of my coke!

The guys go quiet for a minute to think.

Jermaine: You don’t think CJ robbed it do you?

Sam: Fucking little cunt. It was him! He never went to the toilet. Think about it mate. The way he had to suddenly leave and all that. Fucking wanker!

Jermaine: Sam Im sorry I didn’t know.

Sam: It’s alright bro; we’ll catch the cunt tomorrow. He’s  

CJ: Yo, I’ll meet you at 12.

Anonymous: Alright, I’ll meet you at the usual place yeah?

CJ: Yeah that’s fine. I’m just walking home now. I gotta just quickly eat something then I’ll come and meet you with the stuff.

Anonymous: Alright, see you in a bit.

CJ: Safe.

As CJ approaches his house, he realises Sam and Jermaine are there. Waiting for him.

Sam: Thought you could steal from me yeah?

Jermaine: CJ I trusted you man.

CJ: Wait wait, it’s not what it looks like. I can explain!

Sam: Explain.

CJ turns, jumps on his skateboard and begins to flee.

Sam: Fuck! Get him!

Sam and Jermaine mount their bikes and begin to chase after him.
After a short chase, CJ turns into a dead end road. He is trapped.

Sam: End of the line man. You shouldn’t have stolen from me.

CJ: Please man, I have the stuff at my house, I’ll give it back. Please just let me go.

Sam pulls out a gun and points it at CJ.

CJ: Please, I’m begging you.

CJ puts his hands out pleadingly.

Jermaine slaps them away.

Jermaine: I trusted you bro.

Sam cocks the gun back.

Sam: Stole from the wrong guy man.

Sam shoots CJ.

Sam (Voiceover): I thought that was the end of it; but that was just the beginning.

Karma - How we used Audience research to make our film.

The way our group used our audience research and our conventions research to create our film is by putting as many things in to consideration as we possibly can from what we have gathered without changing the main conventions of our genre. For an example in my secondary audience research I found out that in an urban crime film the age range for this genre is usually around from 15 – 50. What this allowed us to do in our film is be more open with the dialogue used in our film. We decided to use abusive vocabulary because we felt like our audience watching would be mature enough to handle the dialogue.

Another example from my audience research is that urban crime films are usually male dominant, this also helped us to decided on the props used in our film, due to a majority of males being easily appealed to guns we decided to use a fake one. We also found out that males are appealed to fast pace action scenes so this is why we also implemented a chase scene.

From the conventions researched for our film, we decided to use quick cut scenes throughout the opening scene. The reason why we came to this decision is because before we created our film we look at a large range of films that’s genre was similar to ours; most of these films all start with a very fast pace, the music is usually accelerating till a main event happens which also makes the atmosphere of the film quite live and all the films also quickly just got straight to the point of what the narrative of the film may be through the use of costume, props, sound, and location.

Evaluation Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

From my preliminary task I have learnt that when you are trying to act a part out, you really got to believe that it’s real so that the audience can watch and connect with the character. I have also learnt that you have to keep an eye out when editing and shooting to avoid continuity errors.

 

Evaluation Question 6

What have you learnt about technologies from the process of constructing this product?

Through this experience of creating the film I have learnt that there is a large amount of planning put in to filming such as what type of day do we want our setting to be; this includes the time and the weather. There is so planning of what the characters are roughly going to say during the film and sometimes it doesn't always work out so the script is edited constantly. I have also learnt while filming that one take isn't always enough. You need to take multiple shots of the same actions if you want to construct the final edit perfectly how you vision it; we personally had to have days were we would re-shoot certain actions in are film because we weren't satisfied with the final outcomes that we had before.

The first time we filmed, we originally where going to do our chase scene on bikes. However on the final edit of that didn’t turn out as we expected, so we removed the bikes and did the chase scene with the two dealers to run on foot and we also decided to re shoot the entire scene because of how unsatisfactory it was; in fact we actually re-filmed 3 times to get our film to a point where we could say “this was actually believable”.

Evaluation Question 2

How does your media product represent particular social groups?

Our video represents these particular social groups to seem quite intimidating and unapproachable which is a good thing because it will prevent young teens to pursue and imitate this life style.

 

Evaluation Question 1

Media Studies As Evaluation

In what ways does your media product use develop or challenge forms and conventions of real media products?

My video challenges the forms of conventions because I have implemented two screens at 3 points in the beginning of the film with jump cuts and post-production occurring within the screens and below. Our group have also used a various amount of camera movements( panning, tilt, handheld ,tracking, POV), camera angles(High, mid, low, canted) and camera shots (Long, mid, establishing, over shoulder, close-up and a shot reverse shot which we implemented in through the editing process). 

 

 

I tried to include similar factors from the opening sequences I researched.

 

 

 

Opening sequences:

 

Star wars:

Superman 1978:

 

 

 

 

Harry potter deathly hallows Part 2

 

 

 

 

The video also challenges the conventions by containing a physical event where one of the characters feels half conscious in a Point of View Shot (POV). How this was created was a focus effect was added in and animated to focus in when the character regains consciousness. The clip was also stretched to half in speed and muted when the character is half conscious. When the character starts to regain consciousness the speed of the clip resumes normally and all diegetic sound fades in.

Animation and video affect (Defocus)     /     A slow motion clip with muted sound and fade in sound



Sony Vegas Pro 12

Sony Vegas Pro 12

Sony Vegas Pro is a video editing program that allows you to manipulate, add or even modify things that happen in a clip. I used this software for my stop motion video because I use this almost every day to edit videos for both of my Youtube channels.

This is the Pan/Crop tool; on Sony Vegas every clip besides the audio has it. What this allows me to do is that is lets me shrink, grow, crop, position or even stretch the clip in channel. Why I am using this tool is because I want to get rid of the black borders on the left and right side of the clips. The easiest way I used to do this is that on the left of the video crop/pan window, there will be a box that says Maintain aspect ratio that has yes next to it.

I have also used the Pan/Crop tool to create my split screens. How I did this I shift held the clip so it will remain its natural aspect just from a smaller perspective and simply dragged it so it will fit in a corner of the screen (I did this with 2 clips in 2 different corners). I did animate this so the screen would resize itself to create a split screen while the film is playing. I made two video channels and put both clips in separate channels but in the same time period so they will both play at the same time. This animation method was also used on the zoom in clip.

Clip when it has zoomed in using Pan/Crop tool 

Clip when it hasn’t zoomed in using Pan/Crop tool

My Role

My Role

The roles I took during the making of our film was playing one of the characters in the film and also helping and guiding to edit the film.

The character I played was an affiliate from another organisation that happens to steal a dealer’s drugs that was hidden in their room.  The next day the dealer hunts down the affiliate and starts to chase him; he is than captured and horrifically shot.